We limit active projects because implementation requires our direct involvement.
We only onboard 5 new clients per month.
Book your systems audit now.
Build Operational Infrastructure That Removes You as the Bottleneck
Most Businesses stall because the founder becomes the central processing unit.We help service businesses replace memory, manual follow ups, and ad hoc workflows with documented systems, automation, and operational structure.
Click Play to Learn How, Step 1/2
Your Keep Control. We build the Infrastructure.
What we actually do
Phase 1
Diagnostic
We map workflows across client acquisition, onboarding, delivery, and retention. Your Recieve:
Process Map
Time Leakage Analysis
Automation Opportunities
Infrastructure Roadmap
Phase 2
Build
We configure the core system stack:
CRM
Scheduling Automation
Intake workflows
Communication sequences
Everything is tested and documented.
Phase 3
Implementation
We work with you to translate workflows into SOPs and train you on system usage.
You gain operational independence, not dependency.
Phase 4
Optimization
We refine workflows as volume grows and prepare infrastructure for hiring. We are Sotena, Your partner in Growth.
How Growing Businesses Outgrow Their Operations
Most Service businesses struggle because operational complexity grows faster than infrastructure. Here are the patterns we consistently see.
PROBLEM 1
Operations Are Founder Centric
Decisions, client communication, and follow ups rely heavily on you.
This works early on because it's fast and flexible. Over time it becomes a constraint that limits capacity and makes scaling unperdictable.
PROBLEM 2
Processes Exist But Aren't Documented
You and your team know how things work, but the knowledge lives in conversations, habits, and memory.
This creates inconsistency, slows onboarding, and makes delegation harder than it should me.
PROBLEM 3
Demand is outpacing Infrastructure
More clients means more coordination, communication, and moving parts.
Without structured workflows and automation, growth increases workload instead of leverage.
The Role of an Operations Infrastructure Partner
Most businesses don't need more software. They need their workflows designed intentionally and connected into a system that supports growth. That's the Role Sotena Plays.
Sotena Group works with service businesses that already have demand but lack the operational structure to support it efficiently.
Our primary focus is designing and implementing the infrastructure that allows your business to operate consistently without relying on memory or manual coordination.
Our Work sits at the intersection of process design, automation, and operational clarity.
Our Approach is built on three principles
Systems before tools
Technology only works when workflows are clearly defined first.
Build for independence
The goal is not to create reliance on us but to give you infrastructure you can fully understand and control.
Operational clarity over complexity
The best systems reduce decision load instead of adding new layers to manage.
Hours Saved Per Week (Average)
Client Retention Rate
Industries Served (and growing)
What changes Inside Your Business
The Goal isn't more tools or more processes. It's a business that runs with clarity, consistency, and less dependence on you.
From Reactive to Proactive
Client onboarding, follow ups, and scheduling move from manual coordination to predefined workflows.
From Founder/Employee Memory to Documented SOPs
Key processes are written, structured, and useable by others. Delegation becomes possible because instructions exist outside your head.
Reduced Administrative Load
Routine coordination, reminders, scheduling, and status tracking happen automatically or through clear workflows. Your time shifts toward higher leverage work instead of operational maintenance,
Infrastructure That Supports Growth
When demand increases, your systems handle the added complexity without requiring you to absorb it personally.
Hiring and onboarding become structured instead of reactive.
Real Clients. Real Wins.
These are just a few of the results and experiences shared by people who’ve used [this offer] to [achieve goal or transformation].
“I finally got [big result]—and it was easier than I expected!”
“I’ve tried so many things before and nothing clicked. But with [product name or offer], I was able to [major win or transformation] in just [timeframe]. The process was simple, and the support made all the difference.”
John Doe
ABC Company
”[Your product] helped me [specific achievement] when nothing else worked.”
“I felt stuck before finding this. Within [short time], I had [result], and I can honestly say it changed the way I [do task, feel, or operate]. Highly recommend to anyone who’s serious about [desired outcome].”
John Doe
ABC Company
“Exactly what I needed to [reach goal]—no fluff, just results.”
“If you’re on the fence, don’t wait. [This product] gave me the clarity, tools, and confidence to finally [specific benefit]. The results speak for themselves.”
John Doe
ABC Company
“I finally got [big result]—and it was easier than I expected!”
“I’ve tried so many things before and nothing clicked. But with [product name or offer], I was able to [major win or transformation] in just [timeframe]. The process was simple, and the support made all the difference.”
John Doe
ABC Company
”[Your product] helped me [specific achievement] when nothing else worked.”
“I felt stuck before finding this. Within [short time], I had [result], and I can honestly say it changed the way I [do task, feel, or operate]. Highly recommend to anyone who’s serious about [desired outcome].”
John Doe
ABC Company
“Exactly what I needed to [reach goal]—no fluff, just results.”
“If you’re on the fence, don’t wait. [This product] gave me the clarity, tools, and confidence to finally [specific benefit]. The results speak for themselves.”
John Doe
ABC Company
Meet Yervand, Founder of Sotena Group
After working with businesses across industries, the same pattern kept showing up. Growth happens faster than operational maturity. At Sotena we're closing that gap by building the infrastructure most companies delay until it becomes painful or... deadly.
“ I'm building Sotena Group to be what I wished existed when I was drowning in my own operations, a partner who actually builds the systems, not just talks about them.”
Yervand | Founder, Sotena Group
Pricing
Engagements typically include a setup phase and an ongoing implementation phase depending on scope. We qualify using our application and filter further during Systems Audit.
Our Commitment to You
If after the diagnostic you decide to implement without us, you still leave with a complete blueprint.
When This Approach Makes Sense
Operational infrastructure is not always the right first step. Here's how to think about whether this is the right solution for your business.
Sotena Group
This is Likely a Good Fit
You already have consistent demand but operations feel reactive
You're spending too much time coordinating instead of leading
Your workflows live across tools, messages, and memory
You want systems implemented, not just advice
You're preparing to scale or hire and want structure in place first
This May Not Be the Right Fit Yet
You're still validating your offer or market
Your primary constraint is lead generation
You perfer DIY experimentation over structured implementation
You're not ready to standardize workflows
You're looking for quick fixes instead of operational Change
If you're somewhere in the middle, our diagnostic will clarify whether infrastructure or another priority should come first.
Got a Question?
We've got you covered. Don't see your question? Book a free call and we'll walk through it together.
How fast will I start seeing results?
Most clients see immediate impact within the first two weeks, that's when your CRM, booking system, and basic automations go live. The compounding effect builds over the first 90 days as we layer in SOPs, advanced workflows, and optimization.
What kind of businesses do you work with?
We work with service-based business owners across industries including, chiropractors, coaches, contractors, healthcare providers, consultants, but not limited too them. If you have customers and you're drowning in manual operations, we can help. The operational infrastructure we build is universal.
What exactly do I get?
A fully configured CRM, automated booking and scheduling, client communication sequences (reminders, follow-ups), intake forms, workflow automations, documented SOPs, and ongoing monthly implementation sessions. Everything you need to stop doing it all manually.
What if I'm not technical?
That's the whole point. We build the systems for you, then teach you how to use them. Our done-with-you model means you're never left staring at a dashboard wondering what to click. You get walkthroughs, documentation, and ongoing support.
How is this different from hiring a marketing agency?
We're not a marketing agency. We don't run
your ads or get you more leads. We build the operational infrastructure that makes your existing business run efficiently. Most business owners don't need more customers, they need systems to handle the ones they already have.
What's the investment?
Setup starts at $1,500 with a monthly implementation fee of $650/month. The
systems audit is free, we'll show you exactly what we'd build before you spend a benjamin.
Start With A Clear View of Your Operations
The Systems Audit is designed to map your workflows, identify bottlenecks, and outline what operational infrastructure would look like for your business. You'll leave with clarity regardless of whether you decide to move forward with implementation.
“I waited for 4 months before starting with Yervand. The moment we did, my entire perspective changed.”
– Janice • Small Business Owner
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